For organizations where precision, credibility, and structural integrity matter.
For more than 25 years, I’ve served as a technical gatekeeper for enterprise brands, federal proposals, and high-visibility digital assets. My review experience includes enterprise-level content for Deloitte Global leadership, Amazon, federal RFP and RFI submissions, and NYSE-listed technology firms.
I now offer structured website and content reviews for organizations that want experienced, enterprise-level feedback before launch, redesign, or scale.
What This Is
Many organizations discover they have a structural content issue when their homepage promises one thing, service pages describe something slightly different, and terminology shifts across the site depending on who last edited the page.
This is not basic proofreading.
It’s a senior-level structural and messaging review designed to strengthen authority, sharpen positioning, and improve conversion readiness.
I evaluate:
- Content clarity and logical flow
- Technical accuracy and terminology consistency
- Messaging gaps and redundancies
- Heading hierarchy and structural organization
- CTA alignment and page intent
- Accessibility red-flag indicators (basic WCAG observations)
- Structural and SEO foundations
What You Receive
- A structured executive-level PDF report
- Page-by-page notes with specific examples
- A prioritized action roadmap (High / Medium / Low impact)
- Optional 60-minute walkthrough discussion
Clear. Actionable. No fluff.
Engagement Options
Every organization’s scope is different. The following tiers reflect common engagement structures. The final scope is confirmed during consultation.
Strategic Essential Content Review
Investment: $950
A focused 5-page diagnostic review designed to identify structural content issues that dilute authority and weaken conversion readiness.
Includes:
- Structural content analysis
- Messaging alignment review
- Terminology consistency audit
- Narrative and CTA-stage evaluation
- Comprehensive PDF report with recommendations
Turnaround: 5–7 business days.
Comprehensive Website Review
Investment: $1,800–$2,400
Best for B2B organizations preparing to relaunch, reposition, or scale (10–15 pages).
Scope-based pricing reflects site complexity, structural depth, and narrative alignment requirements.
Includes:
- Structural and navigation logic analysis
- Cross-page messaging alignment
- Technical consistency review (terminology, claims, positioning)
- Surface-level WCAG 2.1 accessibility observations
- Annotated PDF report with executive summary
- Prioritized action roadmap
Turnaround: 7–10 business days.
Enterprise Content Integrity Audit
Starting at $4,000
Designed for high-stakes launches, regulated industries, compliance-sensitive environments, and organizations operating at scale.
Includes:
- Deep structural and cross-page narrative evaluation
- Compliance-sensitive language and positioning review
- Accessibility risk indicators
- Governance and content oversight recommendations
- Executive-level presentation summary
Turnaround: 2–3 weeks.
Typical Engagement
Most projects fall within the 5–25 page range, with turnaround times based on scope and complexity. Final pricing and timeline are confirmed following an initial consultation.
Limited availability to ensure depth and focus per engagement.
Are You Ready to Get Started?
If your organization requires a structured, senior-level review before launch, relaunch, or scale, let’s discuss your scope and objectives.
Schedule a 20-minute consultation to align on scope and determine next steps. Most consultations simply help determine whether a structured review would add value.
Tel +1.570.472.4094
Email lee@appleyardwriting.com