Based in the Wilkes-Barre/Scranton area of northeastern Pennsylvania, I work with local, national, and international businesses. 
I provide B2B and B2C content writing and copywriting services for technology, health and wellness, medicine, manufacturing, and other industries. I’m obsessed with writing. I have been for a very long time—over two decades, in fact. With a cup of coffee at the ready and an apple nearby, I use that experience to help your organization, marketing department, or sales team realize results that generate more leads, sales, and revenue. And who wouldn’t want to be a thought leader in their industry?
I’m a seasoned writer with over 2,500 projects, ranging from white papers and ebooks to blog posts and case studies . . . and more. I’ve written, copyedited, and proofread content for leading companies like:
- HP
- Trend Micro
- Verizon Business
- Rubrik
- MikeWorldWide
- Thomson Reuters
- Trianz
- Benco Dental
- OPTiMO Information Technology
- Welcom Software
- Syntel
- O2
- Kable
- Responsify
- CPR Online
- Accuvise
- Viveve
- iolo technologies
- The Good Software Guide
- Bluestone Software
- Lobster Marketing
- 1st Class Medical
- Aal Chem
- And many others
I’ve also been published in The World and I/The World and I Online, Projects@Work, and projectmagazine.com.
Before becoming a marketing copywriter, I was a senior business content writer for Thomson Reuters, an analyst and editor for The Good Software Guide, and Director of Public Relations for iolo technologies.
I started my career in the science classroom, where I had the challenge (and joy) of making complex ideas engaging and understandable for high school students. Every day, I had to take dense, technical concepts and turn them into stories, analogies, and examples my audience could grasp—and even enjoy.
That skill carried over into my work as a B2B writer. Today, I use the same approach to create eBooks, white papers, blog posts, and other marketing content that simplifies without dumbing down. My goal is always the same: to make sure every reader can understand, remember, and act on the message.
In an industry where jargon and complexity often get in the way, I believe clarity is the ultimate competitive advantage.
I hold a B.S. in Biology from Marywood University in Scranton, PA, and have done postgraduate work in Chemistry and Secondary Education.
Enough about me. Let’s chat over a cup of coffee (virtual or otherwise).
Contact me here for a free consultation and more information. Alternatively, you can reach me at +1 (570) 472-4094 or by email at lee@appleyardwriting.com. Or click one of the buttons below.