Services

Strategic B2B Writing

For more than 25 years, I’ve created high-impact B2B content for global technology firms, healthcare organizations, and federal proposals. My writing isn’t filler. It’s structured, research-driven, and built to support measurable business goals.

I develop:

  • White papers and eBooks
  • Case studies
  • Executive thought leadership
  • Blog and long-form SEO content
  • Technical articles
  • Email campaigns and newsletters
  • Press releases
  • Datasheets and product collateral
  • Video and audio scripts
  • Social media and campaign content

Whether you need a flagship asset or a full content lifecycle, I deliver strategic writing that strengthens authority and drives engagement.

Editorial & Content Integrity

I don’t just polish content. I protect your brand’s technical integrity.

I provide senior-level editing and proofreading services for organizations where precision matters. My experience includes enterprise-level reporting for Deloitte Global leadership, Amazon campaigns, federal RFP submissions, and NYSE-listed technology firms.

Services include:

  • Structural editing
  • Technical accuracy review
  • Tone and messaging refinement
  • Terminology alignment
  • Style guide enforcement (AP, Chicago, AMA)
  • Final proofing before publication

When your content is high-stakes, I serve as your final gatekeeper.

Strategic writing and editorial engagements are scoped individually based on complexity, research depth, and timeline. Most comprehensive project fees begin in the mid–four figures. A detailed proposal is provided following consultation.

Website Content Reviews & Accessibility Audits

Your website is your digital infrastructure. If the messaging is unclear or structurally inconsistent, credibility suffers.

I offer structured website and content reviews for organizations preparing to launch, redesign, or scale.

These senior-level reviews evaluate:

  • Content clarity and logical flow
  • Messaging gaps and redundancies
  • Technical accuracy and terminology consistency
  • Heading hierarchy and structure
  • CTA alignment and page intent
  • Accessibility red-flag indicators (basic WCAG observations)
  • Structural and SEO foundations

You receive:

  • A structured written PDF report
  • Page-by-page notes
  • A prioritized action roadmap
  • Optional consultation walkthrough

For organizations requiring additional compliance review, I also provide WCAG 2.1 accessibility assessments to identify surface-level risk indicators and usability concerns.

Engagement Options

  • Project-based work
  • Flat-fee website reviews
  • Monthly retainers

I write in both American and British English conventions and work with clients locally, nationally, and internationally.

If you’re preparing for launch, managing enterprise content, or navigating high-stakes publication, I provide senior-level review and writing support.

Are you ready to get started?

Schedule a consultation to determine alignment and next steps.

Tel +1.570.472.4094
Email lee@appleyardwriting.com