It’s a mystery for the ages: Why do so many companies dream of launching a blog but never actually hit “publish”? 🧐 Here’s what we’ve uncovered:
The “We’ll Start Next Quarter” Promise ⏳
Next quarter rolls around, and surprise—it’s time to move it to next quarter again. The blog is like that New Year’s resolution to hit the gym. It’s always on the to-do list… somewhere near the bottom.
The “Who Will Write It?” Conundrum 🕵️♀️
Writing a blog sounds great until everyone in the room takes a sudden, intense interest in their shoes when it comes time to volunteer. Maybe we can train the office Roomba to write? 🤖
“We Need the Perfect Topic” Dilemma 🎯
The idea list is either:
Too broad (Are we really going to write about the future of everything?), or
Too niche (Does anyone really need a 2,000-word deep dive on the benefits of left-handed paper clips?).
“Just 800 Words?!” Syndrome 📏
Everyone thinks writing 800 words is a breeze. Until they start. Suddenly, 800 words feels like climbing a mountain… with no coffee breaks.
The Design Rabbit Hole 🎨
“Should we add a banner image? What about custom icons? Do we need a full-blown photoshoot?!” And just like that, the blog post is buried under 400 design questions that, shockingly, have nothing to do with writing.
Shiny Object Syndrome 💡
The moment the team is ready to kick off the blog, something shiny and new appears: podcasts, TikToks, or whatever the latest social media trend is. Goodbye, blog—hello, 15-second dance video! 🕺
So, if your company’s blog section still says “coming soon,” take comfort in knowing that you’re not alone. Starting a blog is hard… but at least we’ve definitely mastered the art of the brainstorming meeting. 💼💡