Welcome to the Appleyard Writing Blog!
Here, I explore the strategy, structure, and substance behind effective B2B content, along with the occasional reality check the industry deserves.
You’ll find insights on blogs, eBooks, white papers, case studies, SEO foundations, accessibility, and content integrity. Sometimes the tone is analytical. Sometimes it’s pointed. Occasionally, it’s tongue-in-cheek. But the focus is always the same: building content that works.
If you care about clarity, authority, and long-term impact (and aren’t afraid of a little candor), you’re in the right place.
Why Companies Struggle to Start Blogs
Why Every Company Needs a Blog (Even if You Don’t Have One Yet)
The Internet Ran Out of Words?
Why Blogs Should Be Part of Your Business Strategy
eBooks: The Netflix of Content
If You’re Not Leveraging eBooks in Your Business, What’s Holding You Back?
Is Your eBook Collecting Dust in Your SharePoint Folder?
White Papers: The Protein Bars of the Marketing World
Don’t Underestimate the Power of a Well-Crafted Blog
Case Studies: The Superheroes of Marketing
Blogs: Powerful Tools for Business Growth