Welcome to the Appleyard Writing Portfolio
This portfolio highlights selected work across strategic B2B initiatives, including long-form thought leadership, white papers, eBooks, case studies, published B2B and consumer-based articles, and enterprise-level content assets. My background also includes published editorial and peer-reviewed work translating complex medical and scientific topics for broader audiences.
Each piece reflects my commitment to clarity, technical precision, and measurable business impact. My work supports organizations in strengthening authority, refining messaging, and communicating complex ideas with confidence.
If you’re seeking senior-level writing or a structured content review, I welcome the opportunity to discuss your next initiative.
Thought Leadership, White Papers, eBooks, and Business Guides
Verizon Business Application Aware white paper
Trend Micro Phishing Botnet Identity Theft white paper
Syntel Migration 6 Steps white paper
Kable Police Digital Transformation white paper
Welcom Software The Necessity of a Collaboration Tool in Today’s Projects white paper
Welcom Software Earned Value white paper
HP Effectively Securing the SOA Lifecycle white paper
HP The Demands of Application Servers in an e-Commerce Environment white paper
Going Global Meeting the Language Needs of Tomorrow’s Customer ebook
Competitive Analysis: Identity Management
Managing Livestock Veterinary Medicines business guide
Farmed Animal Welfare at Slaughter business guide
Tachographs: The Basics business guide
Operators and Analog Tachographs business guide
Drivers and Analog Tachographs business guide
Drivers and Digital Tachographs business guide
CERS The Official Way to Hire Your Way to Success business guide
Selected Editorial and Published Features
Journal of Women’s Health Care
Report on a Program to Improve Vascular Care for Women: Experience in 68,402 Patients Seen in Primary Care Clinics
Projects At Work
X Marks the Spot
World and I
Misusing History and Manipulating History: Dubious Interpretations Promote Present Goals
Health and Clinical Writing
Having increasingly painful periods? Endometriosis could be the answer.
Endometriosis’ role in infertility: What you need to know
Get a Grip on Your Stress with These Tips
Extreme mood swings all in your head? They might be and the answer may surprise you…
New blood test on the horizon for difficult to diagnose fibromyalgia
Pneumonia Prevention and Early Warning Signs for Those with COPD
Strengthening family bonds during the onset of dementia
How Medical Professionals Feel About the MOC process (offline)
Pin Pricks and Aching Backs: When Nursing Injuries Become Serious
Marketing and Campaign Content
Negotiating COVID? Cutting Edge Recruiting Solutions (CERS) is Open for Your Business email blast
Are You Getting the OUTCOMES You Deserve? email blast
COVID-19 Federal & State Capital Assistance Still Available email blast
Menopausal Symptoms Infographic
Virus vs. Bacteria Comparison Infographic
Thriving in California: How Benco Dental Helps Your Practice Stand Out
Promotional Campaign: Benco Dental JetFloss Go cordless water flosser
Benco Dental Social Video: “What to Expect from Your CenterPoint Visit” (30 seconds)
Enterprise and Cybersecurity Research
Application Modernization Strategies: The 7 Rs of Transformation
A Case Study on ServiceNow Domain Separation Implementation
The Digital Transformation Roadmap: Who’s Got the Map?
A Full BYOD Environment: Can It Be Secure?
What is the Zero Trust Network Philosophy?
Microservices vs. APIs: Too Often Confused (offline)
8 Best Practices to Migrate Monolithic Application to Microservices
A CISO’s Playbook for Microsoft 365 Data Protection
What is Cloud Identity Security?
Schedule a consultation to determine alignment and next steps.
Tel +1.570.472.4094
Email lee@appleyardwriting.com